Signed to celebrity DJ Steve Aoki's Dim Mak label and often compared stylistically to French electro superstars Justice, the Bloody Beetroots -- technically a solo project of one Sir Bob Cornelius Rifo, who is assisted on-stage and behind the decks by Tommy Tea -- generated significant buzz in the music blogosphere with remixes and production work. The Italian duo's masked appearance à la Daft Punk also garnered media attention. The Bloody Beetroots began establishing themselves as a performance act in early 2008 with a short American tour that included a stop at South by Southwest as well as numerous club gigs in Los Angeles, where they appeared alongside Aoki. Following a handful of EPs, the Bloody Beetroots' first album, Romborama, was released in 2009.